Almost thirteen years to the day after Louis Vuitton began selling its designer purses in its first shop in China, the company launched its 12th flagship store in the capital city of Beijing. Many feel the store is one of the very few places in the country where consumers can be sure they're getting authentic designer purses, on account of the Chinese market being notoriously flooded with fake designer purses. Fake designer purses outsell the genuine items in China at a staggering ratio of more than 201. Many believe that the dominance of fake purses on the Chinese market is one of the central motivational factors for Louis Vuitton opening a flagship store in the Chinese Capital. Anyone worried about mistakenly purchasing fake purses will have an outlet where they can receive guaranteed authentic merchandise.
Another popular theory is that Louis Vuitton opened the Beijing flagship store in an effort to help its merchandise keep pace with other luxury retailers that have been aggressively expanding the clothing LV, jewelry and automobile industries across the Asian markets. Companies have had great success catering to the Chinese elite, who are spending record amounts thanks to 20 years of economic reform in the country.The massive luxury boutique is 17,000 squarefeet and stands 3 stories tall. As predicted by Louis Vuitton management at the time of its launch, the shop was instantly profitable upon opening Louis Vuitton, and has remained so ever since. In addition to the brand's luxury designer purses, the shop will sell all sorts of merchandise, ranging in price from a $360 dollar woman's coin purse to a $200,000 dollar gold watch that is madetoorder.
